TechOpti
How To

Popular Problems Faced During Social Media Management and Their Solutions

Social Media has been one of the most important tool in the world of business, brands and celebrities.

Social Media Management problems and solutions

With numerous advantages such as greater access to a large target audience, ease of maintenance and low cost, there’s no wondering why people are adopting this approach without giving second thoughts.

One of the most significant platforms for digital marketing is Social Media. Due to its ease-of-use and intensive popularity, most brands choose to extend their business on the various Social Media platforms.

Some of the most used social media channels are Facebook, Instagram, Twitter, LinkedIn, YouTube, and Pinterest. Yet, one of the biggest hitches faced is the proper management of one’s account on these. When using them for personal use, the content can be controlled like a breeze, but when it comes to businesses, the followers are to be kept constantly updated to ensure their engagement, which is definitely not an easy task.

 

Social Media Management Problems

Some of the common social media management problems faced by marketers are discussed briefly below:

 

Lack of Management:

A good number of human resources are needed to update and manage the multiple social media accounts belonging to a brand and oversee other important tasks regularly. Yet, the biggest hurdle faced by companies is the deficiency of able team members to help manage social media. Even if they somehow gain sufficient manpower, it is difficult to manage the team, collaborate with the members, and keep track of their actions.

Also, the idea of creating accounts on all of the popular social media channels seems to be compelling at first as that would indicate getting maximum reach, but posting content on each of them regularly can be a very hectic task that not everyone can handle easily.

 

Result Analysis

Gathering insights into your social media performance is crucial for a successful business. In that way, you can know what type of approach gathers the interest of most of the followers and what needs to be improved further. Unfortunately, only a few social media platforms provide this facility built-in and it is almost impossible to analyze all of these factors manually.

 

Insufficient Content

Most social media users find themselves void of ideas for fresh yet relevant content to publish on their social media after some time. More hands and minds are needed to be working on creating content to generate a diverse range of concepts. But this is, of course, costly. When few people try to create the content on their own, they not only keep repeating the same topics but also end up posting nothing altogether. Even when they do post something, it usually fails to amaze the followers because of careless mistakes such as poorly composed text or low quality or irrelevant media.

 

Less Engagement with Followers

People following a brand on social media constantly expect new updates from it, and that too, which keeps them entertained. If it is not able to meet their expectations or create enough attractive content, the engagement of its social media posts rates drops down. In worse cases, such brands even lose their audience for good.  Using trending topics, along with bright images and videos, is a successful tactic to avoid this specific problem, but most people see it as a difficult task.

 

Lack of Formal Strategy

People new in the field of social media marketing often think of the process as an easy and straightforward one. But the truth turns out to be very different than their assumptions. Thus, they end up failing to promote their brand the way it could have been with proper plan and strategy.

 

Targeting the Correct Audience:

When it comes to a recently set up business, the most challenging task is to get the required reach. When you are not famous, people might not visit your pages on their own. A common way to tackle this difficulty is by ads, but in the case of new brands, not everyone is able to afford them.

 

Responding to Followers

To maintain a healthy and reliable relationship with your followers, it is important to reply to their queries and other messages regularly. Not only does this enable you to connect with them, but it also leads to getting new potential customers. Even though responding is an important factor in successful social marketing, it is still challenging, especially for the brands having a large number of audience, to keep track of all the comments and messages and answer them quickly.

 

Social Media Management Solutions

Lucky for us, there are many Social Media Management tools and software present online that assist you in solving these problems and make the process stress-free for you. The best 10 among these solutions are mentioned below:

 

1. Buffer

Problems tackled: Management, Analytics, Responding, Strategy

Description: Buffer is an all-in-one solution to almost all of your social media management problems. It is compatible with the most popular social media platforms such as Facebook, Instagram, Twitter, Pinterest, and LinkedIn.

Buffer helps you with the most basic of your social media tasks, which include but not limit to scheduling, planning, and drafting of posts simultaneously at all of your social media, managing multiple brands, collaborating with your team members, responding to followers instantly via messages and comments from a single inbox, and getting detailed analytics of the overall performance of your social media as well as of individual posts. All of these services can be accessed starting from the minimal cost of just $15 per month, along with a 14-day free trial.

 

2. Buzzsumo

Problems tackled: Content Creation, Engagement, Analytics, Strategy

Description: Buzzsumo is one of the most popular content marketing tools. It assists you in creating compelling content to attract your followers by providing various facilities such as searching trending ideas and keywords along with content examples and samples and comparing past trends and social media formats to know what has been more liked by the audience.

Furthermore, it also offers to allow monitoring of specific comments, conversations, and trends and track the performance of your posts. You can also identify influencers to study their social media strategy and implement the inspirations to build up your brand.

 

3. RiteTag

Problems tackled: Targeting Audience

Description: RiteTag is a powerful medium that provides hashtags suggestions for your social media content (that might consist of both images and text). You can also group your required tags, compare them, and add them directly to your posts. As these hashtags are searchable, using these help you summarize the purpose of each of your post in just a few words while driving new audience towards it.

 

4. Grammarly

Problems tackled: Content Creation

Description: Grammarly is an extremely popular application among people who create content based on text. It provides a chrome extension that corrects the grammar, spelling, punctuation, word choice, and style mistakes of the passage as you write, thus helping you improve the quality of your posts. Furthermore, it allows you to check for plagiarism so you can avoid being caught in some legal issues. These services can also be accessed by using its online app and digital keyboard.

 

5. Canva

Problems tackled: Content Creation, Engagement

Description: Canva is an online photo editor that allows you to design almost any type of social media graphic. With hundreds of templates, fonts, and sample images, you can create images that help you make your content visually appealing and enhance your user engagement. It also lets you design your own branding kit using customized color schemes, typography, and visual language.

 

6. Infogram

Problems tackled: Content Creation, Engagement

Description: Infogram is another famous graphical tool that focuses on the creation of infographics, charts, slides, and reports. Infographics are a creative way to graphically represent information to your followers so it can be easily interpreted by them. Along with providing multiple ready-to-use templates, it also enables you to convert your data directly into the graphics, which can then be edited and shared. It also gives the convenience of editing color schemes of the templates and adding animations to your content. Moreover, you can also collaborate with your designing team and measure the performance of your created content through detailed analytics.

 

7. Hootsuite

Problems tackled: Management, Analytics, Responding

Description: Hootsuite is another in-demand social media manager. It supports Facebook, Twitter, LinkedIn, Instagram, YouTube, and WordPress blogs. While helping you in managing and scheduling social media content with a content calendar, tracking trending topics and conversations, replying to people’s messages and comments, managing your team, and measuring campaign results, it also allows you to schedule posts as you surf the web with the help of its chrome extension.

 

8. Zest

Problems tackled: Content Creation

Description: Zest is an efficient content curation application. It provides you with content based on your selected topics and makes sure that it is fresh and appropriate according to your targeted audience. Along with relevant articles and blog posts, you can also view images, infographics, and ebooks in your customized feed that are just according to your specified subjects.

 

9. Ahrefs

Problems tackled: Content Creation

Description: Ahrefs is an SEO tool that lets you increase your social media reach by allowing you to study your competitors as well as monitor the topics that interest you. With its help, you can view the keywords on which your competitors are currently ranking and track the keywords that have been attracting the highest number of traffic while getting a brief analysis of them.

 

10. Trello

Problems tackled: Management

Description: Trello is a task management application with which you can organize and prioritize your projects in a flexible way by using its boards, lists, and cards. It enables you to create boards on any topic and invite your team to collaborate with you on it. You can then categorize them via lists and cards. It also allows you to add comments, checklists, and other details, and even add progress status tags such as “to-do” and “done” to your tasks.

 

Conclusion

Managing social media for professional needs is not as easy as it looks in first glance. No one earns success at the very beginning of a process. One has to face at least a few, if not many, obstacles during the phase of building something from scratch, especially in the terms of business. The present era luckily provides us with multiple solutions for the problems, which may assist us in achieving our goals. Still, one has to make sure to carefully choose the tool that would help them with their difficulty and use it correctly to its full potential. Moreover, no device can be quite useful nor beneficial until the user is patient and determined enough to make it through.

 

Related posts

How to Stay Awake While Driving

Hailey Elizabeth

How To Write (and How Not To Write) Titles For Your Blog?

Hailey Elizabeth

4 Easy Tips To Increase Your Mac Speed

Marshal

Leave a Comment

* By using this form you agree with the storage and handling of your data by this website.