The social media marketing is an insultingly young discipline, but also hauntingly “mainstream”. A few brands are allowed in digital times that have the luxury of renouncing the ubiquitous social networks in their marketing strategies.From the insides of social media marketing have emerged in recent years, many councils (some more successful than others), but which are inalienable to achieve success in this discipline? If you want to always have success at his side when you pierce the tooth to social media marketing, you should not lose sight of the tips below dissects Inc.:
Always Keep an Eye on the Objectives
Sometimes brands are distracted by 2.0 metrics that are not applicable to their objectives. Before approaching a specific social network, brands must take the trouble to clearly set goals and then pose their eyes on specific metrics (and closely linked to such goals).
Say it with “Memes”
In view of the eternal waning of Internet user’s attention in the new digital era for brands it is vital to give their messages in the form of “memes” worthy of being shared with other users. Does that mean that each and every one of the posts of the brands on the 2.0 platforms must be accompanied by photos of cute kittens? Not necessarily, but it is important that the publications of brands on social networks have enough “hook” to generate impacts on the audience.
Create Connections With the Audience
In social media it is essential that brands get into the head of their audience in order to better understand their wishes and needs. Only in this way will they be able to light the fuse of authentic conversations and connections with their target.
Remember that Everything Revolves Around the Customer
In social networks, brands are forced to keep their ears open to track any conversation in which they are personally involved (them and their most direct rivals).